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Story

Our Story


The Blushing Fox was dreamt up over a long brunch with best friends (and Sister in laws) Emma and Angelena Fox. Until recently the girls ran the business together but after more babies arriving and life running its course Ange decided to pursue other passions so now there is just one Fox – Emma!

All products at The Blushing Fox are sourced through local WA wholesalers, from Australian business’s or beautiful boutique wholesalers from around the world – Emma loves supporting local, supporting small and supporting other women in business!

When choosing products Emma tries to cover a broad selection of buyers from those looking for high street style that follows the short life cycle of fashion to the beautifully manufactured fabrics that will last through your whole motherhood journey.

 Emma loves everything about pregnancy and birth and is a very strong advocate for empowering other women to understand their rights and being positively and gently informed on anything to do with pregnancy, birth, breastfeeding, parenting and returning to work (she is no wallflower! 😊).

 Emma is mother to two young boys and wife to a very practical engineer. At home when she is not looking after customers, Emma loves cooking – especially pickling things! Her happy place is her regular yoga class, being at the park with her boys or down at the river on the family stand up paddleboard.

 Please have a good look around the website – feel free to email info@theblushingfox.com.au or chat with Emma via Facebook through The Blushing Fox messenger – She is more than happy to answer any question in regard to the ranges – no matter how obscure – Emma has heard it all before. 

 In the next few months Emma is really looking forward to introducing herself and  her thoughts through some short blogs and posts – please let let us know if there is anything that interests you as a fellow mumma! (how lucky are we to be able to say that!)

 Until then – ‘be who you needed when you were young’! continue being the best mum you can be!  x x