Our Story

A long brunch at one of our favourite locals, dreamt up the partnership of The Blushing Fox. A love of sourcing good maternity and nursing wear followed.

We love searching and finding good quality, practical items for maternity and breastfeeding. We enjoy speaking with our customers and the feedback they give – We are passionate about our business and love what we do!

After finishing Uni and a stint working for an established not for profit parenting resource centre, Emma joined a company that distributed a selection of well-known brands of baby goods around Australia. With Emma’s practical experience and Angelena’s keen eye for detail (and much better idea of technology) a boutique website has been developed, brands have been purchased (with many more to come) and a showroom near Fremantle  (Attadale) is open for customers who like to try before they buy!

Thanks so much for getting this far! We are so excited to be able to offer the ranges we have, we look forward to meeting you and welcome feedback, suggestions and also enquiries from anyone that thinks they have a product that may fit our brand.

Emma and Angelena Fox